Personally I find alexa a waste of time. The only time it is useful is if you want to sell a website and then perhaps having it in writing that your site in in the top 100,000 may be a good thing.
I was told by a person in the Public Relations industry that they use Alex rankings to decide where to advertise. May not be right or fair but there you have it.
Alexa ranking based on visitors and differ from search engine's criteria. The more important thing is that if you want good rank you should install alexa toolbar on your browser & widget on your website.
Hi friends , Above some of them have suggested to install alexa tool bar...Is it really necessary to install it.... Thanks in advance...