A friend of mine is about to sit down with a new SEO company. What questions should he be prepared to answer? I told him to be prepared to answer the following questions in case they ask. 1. What 6 specific keywords are you trying to rank for? 2. What keyword string are you trying to rank for? example: Website Design, Content Management Systems 3. How many years was your domain purchased for? How long have you owned it? 4. Is your website hosted on a linux or windows server? 5. Are you familiar with backlinks? Do you know how to build backlinks? 6. Do you have a Google Webmaster Tools, Yahoo Site Explorer, or Bing Webmaster Center account? 7. Do you have analytics to track visitors? 8. Does your current site have a sitemap.xml or robots.txt? 9. Is your business listed on Yelp? 10. Do you have any PPC or Adword accounts live sending traffic to your website?
Thanks wyzoon! Great question. Here's a few more I came up with... I just want to make sure he is fully prepared and makes the most of his time. 12. Does your site look attractive compared to your competition? Is your site as functional as your competitors? 13. Is your site indexed by the major search engines? 14. How long do your visitors spend time on your web page?
Are you prepared to make the changes to your website that we suggest? Or would you rather we bring in our own programmer to make them for you? Are you interested in long term SEO support? Or do you just want us to give you the recommendations on how your site will rank well in search engines today? Do you want us to build the backlinks ourselves, or do you want us to show you how to build them? Do you have a budget for text link advertising, paid blogposts and other form of advertising? Do you have someone who will generate unique content regularly, or do we need to provide that for you? Are you looking to increase traffic, or increase conversions. If conversions, do you have conversion tracking software installed?