What kind of promo tools are you using to promote your publisher programs at the moment? The reason im asking is that we are currently putting together a range of promo tools for our upcoming publisher program launch and wondered what type of promo tools would be best to offer our publishers. Are there any specific banner sizes you typically use? Also, what type? static, animated, flash? Right now we are working on some standard banner sizes 468x60, 120x60, 728x90, and a couple of other sizes in static and gif animated format. Do you think flash banners should be something we should add as well? Do any of you use hosted promo tools such as hosted mini-sites, hosted reviews, or hosted articles? If not, would you? We've been discussing offering publishers an arrange of promo tools that we would host on our servers[mini-sites, reviews, articles, and landing pages] that publishers could link directly to and be credited with any sales made from these sites. Do you think this would be something that you would use if we offered them? Thank you for any advice or feedback you have to offer on these questions. I look forward to reading your responses
728x90 don't seem as popular any more. It seems like alot of people are going with 125x125 ads. Personally, I like animated gif files. For buying (and selling) ads, you can't beat www.buysellads.com - that's who I've started using exclusively. I always hear that people do well with articles, but I've never had much luck with it myself.
while 728x90 may not be as popular as they once were, they are still widely used by affiliate publishers and we will definitely take your suggestion of adding 125x125 promo tools to our banner selection