What percentage a PPC yields to site owners - Google/others?

Lets say a PPC cost an advertiser $10 from Google - what does the owner of the site get for that click? I know Google doesn't publish these numbers, but there has to be some speculation on the matter.

If a site owner is getting 25%, wouldn't it make a lot more sense to sell advertising through alternative/direct means? I mean, if you're getting 25% of $5000/month revenue, I would guess you could find direct advertisers who would pay 50-75% of that $5000.

Bottom line what percentages do you think:

Google pays
Overture pays
Any others pay

 

Little information is disclosed on the matter and the Google TOS prohibit disclosure.

However - Google adsense revenue is 78.5 percent of advertisers payments according to an article in the New York Times , 16 January

 

So, according to this article, an advertiser spends $10 for a click and Google gets $7.85 leaving the site with $2.15?

That sucks! Are there viable higher yield alternatives to Google?

 

a lot of people are turning to adbrite, but its more for HIGH TRAFFIC sites.

 

How does it cater to high traffic sites?

 

Its the other way around.

 

so the advertiser gets approximately 70%+? Does anyone else second that opinion?

 

I guess it's only conjecture, but on the http://www.wolf-howl.com he said the general consensus was that publishers get 60% of the bid price.

 

I would assume that the publisher gets the majority of the pay because we are the 1's selling the space, google just runs the servers.

You can look at it this way, we are the owners of the bill boards, google is just the middle man who gives us the ad to place.. I beleve we get about 60% +

 

Google is a public company that is required to disclose financial information. From those numbers, as previously stated, it's known that they pay publishers approximately 78.5% of what they take in per click. What isn't known is special arrangements with large providers which might have them paying 90% and say 70% to smaller publishers - for the average payout of 78.5%. I believe the average publisher gets 70%+ but no one but google knows the exact percentage as google doesn't disclose the breakdown.

 

I have a friend who is stongly disagreeing that publishers earn anywhere close to 60%. He actually is saying more like 25% or less. Can anyone with real web world experience who has actually tested the issue add to this post?

 

I can't say with any certainty what percentage Google pays its AdSense publishers, but I'm very surprised to see estimated numbers as high as 70%. Prior to this thread, the highest estimates I'd seen were in the 40% range. Some of the other players in this market publish the percentage they pay their publishers - for example, Allfeeds.com's site states that they pay out 60% of revenues. This represents the highest published percentage I've seen from any of the others, as well. Based on Google's competitive advantage, it's hard to fathom that they'd be paying a larger percentage than their competitors.

Sam

 

No, This is completely wrong!!

78.5% of the revenue is for the web site owner, not for Google!

 

This is right, I'm 100% sure.

 

Yup, while I can get the exact percentage because of CTR affecting adwords position, I know it is in the 70%+ range. I use tracking software that captures the ad clicked and the keyword. By comparing adwords cost vs. adsense payout, you can get pretty close to the actual payout.

 

Sorry, but this dont makes sense to me.

We are talking about the amount of income shared by Google and a site owner in the commercial relationship. This cannot be measured by a tracking software.

 

As I said, it isn't exact, but yes, you can use tracking software to determine the payout when you combine it with adwords costs.

For example:

You know what advertiser's ad was clicked, through channels you can determine what adsense paid for that click because you know the keyword.

Since I have many sites, I can get a pretty close idea of what an advertiser is paying based on his position. As I said, it wouldn't be exact because ad ctr can affect position. If you knew the adwords advertiser was paying approximately .50 and that adsense paid .37, the payout would be approximately 74%.

I also know people who have same sector sites and occasionally their ad gets a click on my site. I know what I was paid and I know about what they were charged. Very easy to get the percentage.

 

Still don't makes sense. How do you know that the advertiser is paying $0.50 per click for that adgroup and not $1.00?

Is impossible you know how much each advertiser is paying!

and where is the tracking software that you told about?

 

You can get an estimate if you yourself happen to be running an adwords campaign for the same keyword - especially when there is little competition.

If you know the advertiser, and they tell you exactly what they were charged and you know exactly what you were paid, it's 100% accurate. This has to be on a site or page that gets very little traffic otherwise other clicks are going to throw off your data. There have been a half dozen or so clicks over the last few months where I know what the advertiser was charged and what I was paid.

The tracking software I use is adsensegold - although there are others. This particular software captures where the click came from, the keyword they searched for, time, ip, ad (url of advertiser), ad size, colors of ad, page, channels, etc. It obviously doesn't have payment amounts, you have to match it up with your other reports.

 

1) How do you know the keyword that is triggering an ad on your page? For example take a look at the ad at the top right of this page and tell us the keyword that is triggering the ad.

2) Even you know the keyword that is triggering the page: is impossible to know how much the advertiser is biding for this keyword: the bid value is a value from $0.01 ~ $100.00 and this has nothing to do with estimation...

I have the following keywords on my Adwords:

Web Hosting
Dish Network
Dsl Internet


How much am I biding these keywords for content network? Can you tell me?