I would say video ads but I'm not sure. I haven't used those myself. I know that some text clicks can be very high. p.l.u.r.
Varies from site to site, but in theory Google will display the ones that get the best return so I'd enable all formats.
I think video ads pay higher, and its only fair because its much, much more difficult to get paid for video ads.
I think text pays higher. Are we talking about text links and image ads or video ads. I do not know about video ads not seen them. Image ads are paid for in per thousand impressions and most sites will not make much off them. What would you pay more for clicks on your site or banner views. image ads are just like banners. You can have thousands of banner impressions and maybe 50 hits or clicks to your site. I have banners on some sites and my stats show over 150,000 impressions shown and total hits to site 112. I know banners do not work as good but i think most people will pay for actual hits to site more than image shown on sites. Who knows where image is being shown.
ok so i thought i would get to know my question but i just got more confused so which ones are more paid?