Quick question: How much are you spending to get one sale on average? In other words, let's say I'm spending 10 to profit 24 from a 34 dollar sale. Is this reasonable? Is it just a matter of scaling the campaign now, or should I work to convert better? Thank you.
That's up to you. Consider your target, your other expenses not connected to this business etc. There is no need to base your decision on other people's business model. Like, if you spend even 17 on a 34 value product, your ROI is still 200%. Ultimately, it boils down to how much money you want to make by the end of the day.