There's a company advertising a lot in the UK at the moment who lease office space. "Visit regus.co.uk for more" they say. What does that sound like? Yeah.. Regis.co.uk Silly buggers! I had to Google to find them. Pete
Funny you should mention that. I was just in my car and heard a commercial where they mentioned a website- Something like samplesite4less.com. Now does that mean samplesiteFORless or oursite4less? Maybe they own both, I don't remember the actual domain.
I carpool with my co-worker and he always put on the chinese radio (only ppl who doesn't know any english listen to it) there is a commerical about soccer bookie. After 30 second of Chinese, it end with "Please visit chinesesoccerbookie.com"....lol
This is a great topic. Coming from the old media direct-response world, we were always told by 'media consultants' to add a toll free number in your ad, even if you you use a URL. More and more companies are dropping the phone number since most impulse buyers would prefer to jump online and see the product and get detailed info, rather than waiting for an 'info kit' to come by mail. However, a toll free number is a good safety net; you can simply set up an outgoing message with the URL spelled out, in case the customer missed it on the radio. Another good tactic is to use a very simple URL, even if you have a long company name. For insance, say you market to Left-handed Female Golfers. Your primary URL is: LeftHandedFemaleGolfers.com You could get this URL and re-direct it to your primary URL: LeftyLadies.com The second is clearly better for radio. You can also have the anmnouncer spell out the URL, if you have the time and budget. Hope this helps. -Mook