One of the best features a squidoo lens has is that it allows people to tell a story and this story gets retold by others who find this story and read it. It is the online word of mouth marketing tool. You don't need to have loads of articles and huge traffic in order to be found by people. Just write about the thing you feel passionate about and it is more than likely that your story gets read by people searching for such a topic. Using a squidoo lens lets you become unique and worth talking about just by putting together several articles or stories. No blog can help you do that!
Squidoo has deleted one lens due to lack of content, so make sure you guys write something of value on there.