Email marketing is an important driver of sales and leads, as well as for retaining the customers you’ve worked so hard to attract. Did you know it's ten times cheaper to reacquire a lapsed customer using email marketing than it is to entice a new one?
Email has long been a core component if not the cornerstone of marketing campaigns, one that performs better than social media and other channels. It is the most personal and transactional medium, is far less intrusive than SMS. It is six times more effective than social media. Here's 4 reasons why email marketing is effective. 1. Email is a low cost form of direct marketing 2. It's personal and highly targeted 3. It's an effective way to reach people on the go 4. Email helps mitigate environmental impact
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Email is not just a tool for extending offers to customers or generating leads; it's a primary tool for generating a return on investment in marketing efforts. Those companies that utilize email and do it well can enjoy higher sales and a more cost-efficient approach to their marketing overall.
Email marketing allows you to keep in close contact with your audience: tell them about your company's promotions and events and send them messages that contain useful information. Also, email marketing comes out cheaper than any other marketing channel
It's effective mainly because it allows you to connect directly with your leads and audience, here you can adjust messages so that they fit the specific needs of your contacts, you can and should personalize them, you can experiment with different approaches, and so on. In the beginning, you don't even have to pay to use it as you can collect emails through some free tools and send them in the same way.
The ability to communicate with various people and making them trust you. Actually, this is one of the most valuable thing in email marketing. However, the most difficult thing is not just to make strategy cold emails, but try to reach any result. You have to create a special scheme or even strategy how not to get into spam folder and how to affect your interlocutor. If the interlocutor responds to your request - then the half is already done and the only thing you should do is to make a sale. So, email marketing has bunch of peculiarities and basically effectiveness of such marketing types implies the possibility to increase conversion twice faster by lead generation.
Every website should have an active newsletter that allows ongoing communication. Here are additional reasons it's the most effective marketing tool. 1. Clients receive updates, promos and news on time and without visiting your site 2.. You can receive feedback, promote a referral program, and reward client loyalty - from the same platform 3. You save quality time.by automating your newsletter to include blog posts, news or third party info.
When used properly, it can leverage sales, generate new customers and help in their retention. That's all; it's simple