Lets start a discussion on How to make your offer irresistible..? Scenario 1 : You have Fans. Every-time you launch a new product, your usual swarm of fans will buy like crazy. Is it the scarcity of the product, or 90% is just about you? Whatever you are releasing or selling, they will find it useful and appeals to their needs. Scenario 2 : You are a newbie. You are just beginning to market your product. You don't have a list. What makes people buy from you. Does it really matters to them who produces the product or what the product can really help them with. What do you think?
2. Sounds Like "Apple" company. They have a name of an "innovative" company, always coming up with new interesting stuff. (Normally young people learn easier the new technology than the adulst. My 4 year kid knows more about PC than some of my adult friends.)