What makes a good product data

a) File format

The simplest accepted format is txt or csv. Save your feed data in one of the templates with the necessary additional extensions. If data is password protected, be sure to enter your username and password so that Google or SFO devices can access the data.


b) Column / attribute

separation The different information / columns are separated in the text-formatted raw data feed in the form of a special identifier.. These characters must be authentic so that they do not confuse text or links. Special characters such as exclamation characters, commas, semicolons or questions can easily lead to misinterpretations, as they can still be part of the description. Special separations can be pipes or connections of several characters.


c) Header

There are many types of files that raw data allows. Multiple categories (Table 1) are not important to Google Store and their names cannot be changed:

It should be noted in particular that the minimum information can vary greatly depending on the industry and product market. Depending on the product category, additional information is important. Examples of this are price information per unit of measurement for products with fill quantity information (drinks) or information on the energy efficiency class for many electronic products.

Additional information (item 2) is required for many commercial products in clothing or accessories.


Product type

The product type has a positive impact on the success of Google Shopping ads, because Google Taxonomy is derived from these features. This leads to an accurate distribution of product categories. It is important to choose good quality products that are both apt and generic. General terms or descriptive terms are inaccurate and can lead to misinterpretation.


Availability

Writing the authenticity of the "Available" line is beneficial and makes customers satisfied and well-informed with no false expectations about delivery. He worries about the availability of modern products, so as not to be confused with the delivery time. The availability usually has three options: YES, NO, pre-order.


In addition to the skills needed to set, keeping up to date is also a good idea. A shopping feed must always be in order to accurately indicate valid costs, upgrades and availability. Interaction with other great services like AdWords or Affiliate can also benefit from this and be optimally coordinated.

 

Hi everyone! We are excited to introduce our new playlist on YouTube: Watch & Learn With Gepard PIM Solution! Each month we will select the most complicated and discussed eCommerce terms and explain them in a simple & understandable way.

Let's start with the first one – product taxonomy! It's been a lot of discussions covering this one.


In eCommerce, product taxonomy (product categorization) is a hierarchical and logical structure of classifying and organizing your products that aims to facilitate comfortable navigation of products.

Product taxonomy consists of two main elements: categories and attributes. Common products are grouped into categories, while attributes are applied to products of each category.

Watch this short video to learn more about the product taxonomy!