What kinds of things do you test with your campaigns?

Discussion in 'Affiliate Programs' started by abcd, Jul 20, 2007.

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  1. #1
    I've read people say, to test, test, test, your campaigns. What kinds of things do you do? Do you just create a list of keywords, start a campaign and just see what kind of response you get? That's what I've been doing. I'm trying to find out how I can get more indepth into testing campaigns to see which ones I can succeed with.


    Thanks
     
    abcd, Jul 20, 2007 IP
  2. SonicReducer

    SonicReducer Peon

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    #2
    Great question. Just off the top of my head, some things you can play with are:

    Ad copy
    Match Types
    Bid Pricing
    Adgroup Structure
    Content vs. Search
    Display URLs
    Domains
    Landing pages
    Redirects
     
    SonicReducer, Jul 20, 2007 IP
  3. forelmashi

    forelmashi Peon

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    #3
    what does adgroup structure mean?

    and redirects?
     
    forelmashi, Jul 20, 2007 IP
  4. SEO Jeff

    SEO Jeff Active Member

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    #4
    I believe what SonicReducer meant about ad groups is try making more then just 1 ad group and as far as redirects goes what I think he means by that is when someone clicks your ad have your landing page redirect directly to the offer page.
     
    SEO Jeff, Jul 20, 2007 IP