I run a new internet startup business call Bookit Holidays (google it). I would like to know what the best keyword to try and go for in terms of putting them in titles, descriptions, content and backlinks. We specialise in weddings at sea. Weddings at sea is an emerging market as captains were given the right to perform marriages as a consequence of being able to perform eulogies at sea. Two of our employees has first hand experience in organising such an event (aww) and that's what we want to target, cruise weddings. However, apart from that, how do we generally break into the travel industry. It was suggested that we need loads of 'cheap' and 'bargain' words everywhere but in my mind those kinda phrases get canceled out as every single site out there says they are selling bargains. What kinda keywords should we go for in terms of search volume? 0-1000/month, 1000-5000/month etc?