hello webmasters and netizens.. am new to dp. pls tel me what is Search Engine Optimization and why do we need that?
Read my thread "All You Need to Know About SEO" and then head over to SitePoint and read their SEO FAQ. http://www.sitepoint.com/forums/showthread.php?t=182915 But before you do, to define SEO in a nutshell, it's a catch-phrase for proper modern on-site Web development and off-site marketing geared towards search engines and other Web site owners alike.
If you searching in any of the search engine You will get lots of tutorials...Read it and put your questions in forum..
I'd rather spend my money on myself rather than some PPC campaign. But that's just me. SEO and PPC can compliment each other, but only if it's done properly. Get too carried away with either one and you'll end up with a broken Web site (no traffic and badly coded pages with no organic content), being broke yourself (no money) or both (most likely scenario).
Actually, you should avoid seobook.com Not only is the site (and book) full of misleading information (like how Aaron claims that .edu and .gov links are worth more than other TLDs even though the search engine sites themselves have said otherwise) but Aaron also sells the book KNOWING that the information is false and misleading. Seriously, you're much better off with the Search Engine Optimization FAQ I posted earlier and Chris Beasley's SEO Guide (link is available in the SEO FAQ). Remember the golden rule about SEO information. The more you have to pay for it, the less accurate it is. In fact, if you have to pay for it period, suspect the legitimacy of the source in question.
i will suggest you to discuss your difficulties and problems here with experienced webmasters. and try to implement those changes and see the result. in this way u will learn about SEO. Try to read and study your competitor sites, how they doing and what they getting. it will help a lot to work on your site. let me know if u have any difficulties. al the best for seo