I know many marketers that would love to know the answer to this, and so I am happy to shed some light on this for you. Before I go into details I just need to establish why I feel qualified to help you with this question. One of the ways that I make money online is as a business broker specializing in the sale of websites. I also sell businesses through the Internet and right now I have over $11,000,000 worth of businesses listed for sale. Through this experience I have been blessed with, I have learned a lot about evaluting a website. I have spoken with countless potential buyers and have heard many different ideas on the pricing of a website business. A good rule of thumb for pricing your website is to take the average revenue your website is doing and multiply it by 12 to 24 months. That means you take the revenue your site is producing and multiply it by 12 to account for a full year. Now, I sold a business last year that was doing around $400,000 in sales, and I sold it for nearly two times that price. The funny thing about this situation is that it all depends on the buyer of the company. In this particular case I had people tell me straight up they wouldn't spend $50,000 on this business, and yet someone else saw the true value and invested nearly $800,000. The interesting thing is that in less than a year he had already doubled sales. The buyer knew a good thing when he saw it. Another thing to point out is that different styles of websites appeal to more people. I will say that the successful businesses I have sold for high prices were in the physical product niche where they were selling physical products and having them drop shipped to the customers. The reason I think people find more value here is because even though there is no inventory involved the item is physical and many people tend to like that over straight up affiliate sites. On that note though, I personally know a guy that sold an affiliate business for several million dollars to a major company. So it is possible if your revenues and history are there. Now, I know many reading this have websites that may produce $1,000 to $25,000 or so each year, and so you are more on a small scale and that is great. The first criteria that is important to buyers is consistent sales over a decent period of time. They would like to see at least a full year. Now, you can flip websites for fast profits, and that is great, but you can get more if you let your website grow and you make money on the site while it grows then sell it for a hefty payout. You may have a website that has no revenue, but it does have a tremendous amount of traffic. That is also a big plus for you, so don't get discouraged even if you don't have traffic. I guess the main point I want to make is that if you sell your business don't be too unrealistic and ask for something crazy like 10 times annual earnings or something. Try to stay reasonable and you will get offers. Further, you really never know how much your site is worth until you try to sell it. You may be surprised what your site can go for. I wish I could tell you that there is some magical formula to evaluating a website, but there really isn't. Beauty really is in the eye of the beholder. Some people wouldn't even give you a $1,000 for a website, yet someone else would be fast to shell out $12,000. You literally never know who you will run into. Any body that says there is a perfect formula for evaluating websites is crazy in my opinion. The best rule of thumb is to price yourself at 12 times monthly earnings or so, but use that as a ball park figure. You can use forums to promote your websites for sale. Webmaster forums are perfect for getting offers. There are also many business for sale websites out there that charge a large listing fee, but if you have something of value that is worth over $10,000 when you do the 12 times monthly earnings you may consider one of those sites to list it on. Just try doing a Google search for business for sale and also website for sale and you will find all sorts of places to list your sites. Just keep working hard and your efforts will pay off. I look forward to some of your feedback and comments here, and hoped that I helped you some.