What is your Web2.0 strategy for sending link juice to your money site? I thought site needs backlinks, then I hear stuff like, dont send links to your site, but send them to web20 pages that point to your site... In other words, you would be building backlinks to your web20 pages in order to move your web20 up the serps, and it passes juice to your site... If you are not building backlinks directly, how does this help? No different them other pages you dont own I guess.... (If your power pages vanish, so will anything you have build up....) What is your strategy?