What is your number #1 tip for marketing B2B brands in 2019?

I am working on a blog post about companies that work on branding, online marketing, influencers’, SEO experts and I was hoping to be connected with someone at from this forum that would like to contribute.

 

I'd say that the main thing in marketing a B2B brand is to aim at building a strong brand authority and recognition. Nowadays it's all about the power of the brand, customers tend to pay more attention to it rather than to the product itself.

 

Demonstrate what you can do.
Not just talk. Show it with your samples, profile, online items.
Anything that shows what you can do, rather you tell them ...

 

One of the most significant B2B marketing trends in 2019, intent data is collected differently. In B2C spheres intent data is primarily extracted from online searches and online shopping carts. In B2B, mainly the website pages visited by the user and their content preferences come into play.

 

Well B2B content marketing strategies is a well-thought and well-designed process to serve content to your ideal customers to solve their pressing issues using some helpful tactics.
Content marketing offers a great ROI (Return On Investment).
According to Statista, 30% of marketers consider content to have the “highest ROI” of any channel.
If you show your customers how well you understand the industry and service, they are more likely to be your customers.
Content marketing strategy is:
Know Your Audience
The first step is to understand your audience is to look into their demographics and psychographics.
Know Your Customers’ Pain Points
By solving your customers’ problems.
Take Ideas From Your Competitors
You can do a competitor’s analysis and see what they are offering in their content that customers want to buy more from them than you.
Create a List Of Channels You Are Going To Use To Serve Your Content
Use different social media channels have different segments of the audience.
For knowing further tactics, you can read this blog.

 

My biggest tip would be to one adopt an omnichannel approach to marketing and customer experience in general. The second thing I'd recommend B2B brands to do is to really map out the content they create and why they're creating it. Just as brack says above, you really need to know your audience's pain points and understand how your product or service does and doesn't address them. Then you need to create content that helps solve their problems/ these pain points regardless of whether they purchase your product/ services or not.

One way you can achieve this is by using a content marketing matrix in tandem with a content inventory and content audit.