Posting on digital media websites and content sharing on company's website is not enough, digital marketing is much more than that. Mid size companies are seen more relying on cold calling and content sharing on their website, but very few of them are able to get results.Time spent on these activities by Marketing team is a cost to the company. and mid size cdompanies hardly use any paid srvices for their marketing campaign. BUt there some genius marketers present who might be using some low cost digital marketing solutions which a mid size company can use for implementation within their Marketing Department. I think it will be better, than engaging a dumb guy and ask him to find some list with the help of internet for converting it into leads by cold calling or some other technique...!! Hope Some of these low cost activities will help to generate successful leads... which they may later plan to narrow down in the sales pipeline. All the suggestions and solutions are welcome from Marketers or Consultants.