What is your favorite Adwords ebook?

Discussion in 'Google AdWords' started by lgstarr, Jul 19, 2007.

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  1. #1
    There's been so many out there lately, I just wanted some feedback. Thanks in advance,

    --Linda
     
    lgstarr, Jul 19, 2007 IP
  2. CustardMite

    CustardMite Peon

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    #2
    Well, since you ask, I quite like the one I wrote!
     
    CustardMite, Jul 20, 2007 IP
  3. rans

    rans Peon

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    #3
    I think Google Advertising tools by O'Reilly is my favourite, although I am not signed up for Adwords.
     
    rans, Jul 20, 2007 IP
  4. nomatteus

    nomatteus Peon

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    #4
    Perry Marshall's guide is quite good as a starting point. I think it's worth the money...not sure if links are allowed here but the site for his book is perrymarshall.com/adwords
     
    nomatteus, Jul 20, 2007 IP
  5. PipSqueak

    PipSqueak Guest

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    #5
    I've read some parts of custardmite's guide. I have to agree with him :D
     
    PipSqueak, Jul 22, 2007 IP
  6. CustardMite

    CustardMite Peon

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    #6
    Thanks PipSqueak!
     
    CustardMite, Jul 23, 2007 IP
  7. Hade

    Hade Active Member

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    #7
    Perry marshall definitely knows what's what.
    I've not read his eBook but I've read his book.
     
    Hade, Jul 23, 2007 IP
  8. CustardMite

    CustardMite Peon

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    #8
    I'm not the biggest fan of Perry Marshall's book - he focusses on advert text and clickthrough rate (which are important), but barely mentions the conversion rate, or the Quality Score (which are far more important).
     
    CustardMite, Jul 23, 2007 IP
  9. digitalninja

    digitalninja Peon

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    #9
    Wow, CustardMite has a pretty darn good site there. Easy to read and easy on the eye. Good job Custard. Me likes.
    Plus its FREE?
     
    digitalninja, Jul 23, 2007 IP
  10. CustardMite

    CustardMite Peon

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    #10
    Glad you like it - I've passed your comments on to my SEO minion who designed the site...
     
    CustardMite, Jul 24, 2007 IP
  11. BOptiz

    BOptiz Peon

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    #11
    I never tried any eBook. I am also not sure how good the AdWords is?
     
    BOptiz, Jul 24, 2007 IP
  12. pkddelhi

    pkddelhi Active Member

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    #12
    Perry Marshall's is the best for beginner.
     
    pkddelhi, Jul 24, 2007 IP
  13. ipnomad

    ipnomad Well-Known Member

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    #13
    I like the Beating Adwords eboook. Before I read that I liked Google Adwords 123 but that was when I was now getting started.
     
    ipnomad, Jul 24, 2007 IP
  14. kingsource

    kingsource Peon

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    #14
    kingsource, Jul 24, 2007 IP
  15. Spider

    Spider Peon

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    #15
    I think anyone starting out should just look at the Adwords training. There's a ton of FREE information in there, most e-books just repost that information but put some real life examples in and say how they made X CTR on this ad and X CTR on that one.

    Besides the free training just test it on some low traffic keywords. Try product names that are low competition but still get 5-10 searches per day.
     
    Spider, Jul 25, 2007 IP
  16. nomatteus

    nomatteus Peon

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    #16
    I agree to some extent but for someone who knows almost nothing about adwords I think it's a pretty good starting point. If I remember correctly I think it's a bit outdated, maybe before quality score etc were implemented? Anyways I found it interesting, but moved on to more advanced books after. (But I'm pretty new to all this so what do I know :p )
     
    nomatteus, Jul 25, 2007 IP