How can you target in multiple ways on Facebook ads? I looked at that the other day considering to start a campaign but when it comes to the keywords you get only one shot.
Most successful is always SEO. Then for my sites, articles are great and then when I need to turn on traffic, I go to Craigslist.
if you're good at picking keywords and title your videos appropriately and distribute them to the top 20 most popular video directories then you can get an awful lot of traffic back your website. To give them extra nudge, make sure you notify all the social bookmarking sites about your new video posts. Creating an RSS feed with all your new stuff and something that will really help as well.