Mine is US $0.28. For my niche there are about 13 advertisers pero keyword. Would you say this is a good average CPC having in mind there are only about 13 ads per keyword? Is my quality score terrible? How would I know if my Quality score is a bad one? What is your average CPC? thanks
It is depending on site - I did have some with $o.o5, some with $0.11; I think more easier to keep it somewhere between $0.15-$0.25; to decrease under $0.15 requires effort - tests and creating better ads.
Wow, that´s pretty low. What would you say is the percentage out of the CPC that goes up and down because of QS? I mean, if the google keyword tool tells you that the Average CPC is $ 0.50 how much would you think is the lowest CPC you could get with a great Quality Score?
I have a humor site where the average click is 0,1$ but then I also have sites in the loan direction that has a average click value of almost 1$. It's very different from nisch to nisch
It's hard to say theoretical. Google keyword tool could tell you in the beginning $0.50, but this will not be the price. I saw this many times. You can't say how much it will cost you until you start the campaign. Everything depends on your quality score. Do some tests and see what's happening. The lowest you can get is the minimal they give you (when the campaign is running; after Google spidered all your pages - which could be few days after campaign started). Now depends on how good your ads are, how much traffic do you get; there are many variables. And of course, you can get a minimum cost but this could affect your traffic. So depends on campaign. I do a lot of tests - ads, keywords, landing pages; this means "wasted" time maybe, but it could be a gain on long time. And this depends on how long the campaign is: for only one month (product promotion) or long term - 1 year...