About Omniture Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. For more information visit here.
The Omniture SiteCatalyst application is extremely robust, providing expansive and expandable measurement capabilities, but such features do not come cheap. It is not uncommon for corporate clients to spend hundreds of thousands of dollars per year to gain access to the Omniture SiteCatalyst system. While initially not nearly as robust as Omniture, Google Analytics became instantly competitive by offering their analytics solution free of charge, provided that a website stays within the set limit of 5 million page views. For sites that have in excess of 5 million page views per month, Google Analytics is free as long as the site has an associated, active AdWords account. Since launching the solution publicly in November 2005, Google has made significant improvements to the application. Improvements and limitations of Google Analytics will be discussed later in this post.