What is wrong with my landing page?

Discussion in 'Google AdWords' started by dealsghost, Sep 20, 2010.

  1. #1
    Adwords says "Rarely shown due to low quality score"
    Keyword relevance: No problems
    Landing page quality: Poor
    Landing page load time: No problems

    My advertisement is in pending state for more than a month.

    Advertisements are for http://www.dealsghost.com/flight-discounts-offers.html page

    And advertisement is
    Flight Deals & Discounts
    Get cheapest fares.Check all offers
    from all airlines and providers
    www.dealsghost.com
    Code (markup):
    I am not able to get what is wrong with my landing page or ad content.

    Yahoo has immediately approved my same ads and I am showing them there

    Any clue what might be wrong?

    Regards,
    Suresh
     
    dealsghost, Sep 20, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    You have a bridge page. Read the Adwords policies and guidelines. Your page exists only to get people to click to your affiliate site. So I'm going from your sales message to that of your affiliate and that is a bad user experience.
     
    Lucid Web Marketing, Sep 20, 2010 IP
  3. RadioBounce

    RadioBounce Banned

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    #3
    Well for one it looks like something made by a 12 year old for his school project... other than that it looks fine.
     
    RadioBounce, Sep 20, 2010 IP
  4. vitalbusiness

    vitalbusiness Peon

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    #4
    Suresh, I have the same problem with my site http://fastjobhunt.com . I can't advertise it on AdWords because it serves as a bridge page to the search engine. No matter how much I tried it, it always gets poor landing page quality.

    However, what is interesting, I can easily advertise my blog with AdWords (and make money with it!) and the blog is about my personal experience of how I rejuvenate my skin and hair: http://youngerskinin10days.blogspot.com . The quality score of most keywords is 5/10 - 6/10. It only costs me 20 cents to $1 per click to get it on top of Google search.

    I guess what matters most is the originality of your content and its usefulness to the user.
     
    vitalbusiness, Sep 20, 2010 IP
  5. Coyotito

    Coyotito Peon

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    #5
    The design looks outdated, perhaps that might be a problem for conversion?
     
    Coyotito, Sep 20, 2010 IP
  6. ianthekisser

    ianthekisser Peon

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    #6
    The way your site looks has nothing to do with your landing page quality.

    Like the others said, you have a bridge page with no useful content.
     
    ianthekisser, Sep 23, 2010 IP
  7. dealsghost

    dealsghost Peon

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    #7
    @All agreed that I show affiliate links but actually page is not solely for showing ads or making money out of it.
    I am actually listing very useful deals here from all sources for which otherwise user need to check multiple sites.
    Fortunately most of them give affiliate commissions too so just taking benefit of it.
    Intention is not to fool users
     
    dealsghost, Sep 23, 2010 IP
  8. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #8
    Exactly. You are listing deals without giving much if any details which is found on your affiliate link. That's the sort of thing Google (as well as myself) considers is poor. Why go to your site when I can just as easily go to your affiliate's site?

    Make it look as if you're the one selling the product. I suggest by the way separate pages for each offer and separate campaigns properly promoting them. When the visitor is ready to buy, you take them to the affiliate's checkout page, not another sales pages. The visitor will then be happy with having made the purchase quickly, the affiliate will be happy and you'll be happy with a commission.

    The other way is to link your ads directly to the offer.
     
    Lucid Web Marketing, Sep 23, 2010 IP
  9. dealsghost

    dealsghost Peon

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    #9
    Thanks a lot Lucid ....
    Your post is really helpful and enlightening.
    Best Regards
     
    dealsghost, Sep 23, 2010 IP
  10. ineedtalents

    ineedtalents Peon

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    #10
    hi Dealsghost,

    Lucid has good points.
    However, I don't recommend direct linking to the affiliate offers because Google doesn't like that neither.
    Your website's current structure may not be a good fit to advertise on Google (because it is just a plain bridge sites that connect users to your affiliate offers without providing
    valuable contents), but could be fine on Yahoo and Bing.

    I recommend you to do some market research and see how your competitors' landing page are and structure yours in a similar way.
    You could consider using a capture page and build a list.
     
    ineedtalents, Sep 23, 2010 IP
  11. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #11
    ARGGHH! Where does this "Google doesn't like direct linking" come from?

    Google has no problems whatsoever with direct linking. You are still subject to the same rules. Best not to choose products which are over-hyped (make quick cash using Internet are infamous for that).
     
    Lucid Web Marketing, Sep 24, 2010 IP
  12. ineedtalents

    ineedtalents Peon

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    #12
    direct linking in the past was fine. Today, it is not smart to do that because of how strict Google has become as far as enforcing its policies.
    In the same regard, if you are a long term advertiser, don't even use iframe as an alternative on Adwords.
     
    ineedtalents, Sep 24, 2010 IP