Hi All, I have this Jewelry site, more than one year, only I wonder why I do not have much of sales monthly?! can anyone help?! and please tell me if you would buy my jewelry. Best Regads.
I haven't studied other jewelry website designs, so I don't know how valid my ideas will be. But here's my impression: >> I didn't feel any "personality" on your site. Everything felt so white and clean and sterile that little stands out and made me excited. >> The above might be improved by adding a paragraph in your sidebar that reveals something about yourself or your designers, etc. This would make the site feel more like a friendly person who cares is involved. >> I found it odd that you had no ABOUT link up top. I eventually found the link at the bottom, but you have nothing but an "oops!" message on your ABOUT page. I would fix that, writing some type of message that acts as your sales person. Tell how unique your selections are, who designs the jewelry, or why you love jewelry, or something. >> Your product descriptions don't help to sell the merchandise, either. All you have for every product is what the manufacturer probably gave you. When I'm hired to write copy for product descriptions, I try to give people something more to read. Maybe add a sentence about what's great about Austrian crystals, or a sentence that suggests where a girl might wear a piece. Is the piece sexy? Romantic? Have an antique feel? More exciting product descriptions may help it sell. >> Slightly longer / more interesting product descriptions also would aid you in getting more traffic thru SEO writing. Best of luck!