Basically, Gap analysis is a business resource assessment tool enabling a company to compare its actual performance with its potential performance. At its core are two questions: 1. Where are we? 2. Where do we want to be? I think this should be the same for a Website GAP Analysis
Website Gap analysis is to identify the issues behind a web site with poor performance and visibility in the search engines. Initial website analysis is an essential part of the SEO process/ Strategies to make your site search engine friendly. It is the complete analysis of the site to find why a website does not come up in Search Results. Each and every element of the website plays a role in achieving the desired search engine rankings, so these important web stats are analyzed to know what we need to improve the search engine ranking of the web site. Here are some most important factors which we need to take care of during web analysis: Site Overview Site Usability & Accessibility Technical Analysis Key Phrase Analysis On-site Optimization Off-site Optimization and many other. You can find more detail on my blog post about Website Analysis.