It is having your keywords in the URL. like: domain.com?id=1 is a non-optimized URL. but: domain.com/1-search-engine.html tells that this page might be about search engines. Thanks
use keyword and hyphen on your url, should not be too long, but should be relevant to category or page .
URL optimization is converting your dynamic url to static. Your URL should not have too many parameters, symbols. Your url should explain what your web page is about. Rewriting the URL to achieve the above conditions is URL optimization. Dynamic URL: abcdefgh.com/forums/thread.php?threadid=12345&sort=date Static URL: abcdefgh.com/forums/the-challenges-of-dynamic-urls.html[/url]
URL optimization refers to optimization the URL for SEO. Using our keywords in URL is an example for URL optimization.