I've read some post about tips on how a proper SEO would do and I notice this "Traffic Benchmarking" on the list. Can anyone explain this to me?
Traffic benchmarking can be done with Google Analytics. It basically allows you to set benchmarks for your keywords and marketing campaigns so that you can see if your marketing efforts are effective. I believe that Google Analytics also gives you benchmarking stats on your competitors as well, but don't quote me on this.
Google analytics is the perfect tool for getting the traffic benchmarking. It provides to the site owners to see their site stacks against others in various industries, by adding a so-called industry benchmarking capabilities of its free Google Web traffic measurement and analysis products.