What is Traffic Benchmarking?

Hi guys!

I just want to know or learn (if possible) about this Traffic Benchmarking... I've encountered this thing on other forum site. How to do this? I mean how's it done? Can anyone share some experience or knowledge about this?


Thanks
oclane

 

this content is taken from another forum

Google has introduced a free tool for Web site owners to see how their site stacks up against others in various industries, by adding a so-called industry benchmarking feature to its free Google Analytics web traffic measurement and analysis product.

 

Bench Marking allows you to access the information regarding your site's comparison with your competitors. This allows you to compare your website analytic report with the other Google analytic user within your industry. You're able to visualize the improvements in your own analytics.

 

Does anyone know of any good tools that do this?

 

SEO Benchmarking may seem intimidating, but it doesn't have to be. By remembering that there might not be such thing as the right numbers, keeping the proper perspective when it comes to the competition, defining success and keeping usability metrics top of mind, you're well on your way to enjoying all the benefits that benchmarking has to offer.

And remember - your most important competition is yourself. With SEO benchmarking it's important to challenge your own numbers to improve, because ultimately your Web site environment is the one over which you have the most control. Stay focused on how your site is improving from where it was, rather than spending all of your time worrying about the bigger competitive landscape. This inward focus will pay off in higher traffic, more qualified leads and increased conversions!

 

Google has introduced a free tool for Web site owners to see how their site stacks up against others in various industries, by adding a so-called industry benchmarking feature to its free Google Analytics web traffic measurement and analysis product.

 

Google has introduced a free tool for Web site owners to see how their site loads up against others in various industries, by adding a self styled industry benchmarking feature to its free Google Analytics web traffic measurement and analysis product.