What is "top heavy" in Google Updates?

Discussion in 'Search Engine Optimization' started by davidwilson, Oct 12, 2012.

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  1. #1
    I heard "top heavy" updates in google updates. What is that?
     
    davidwilson, Oct 12, 2012 IP
  2. ddcireland11

    ddcireland11 Greenhorn

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    #2
    This is new topic for me so thanks for so nice and so use full information sharing.
     
    ddcireland11, Oct 12, 2012 IP
  3. suvendug

    suvendug Member

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    #3
    Actually it is a "Top Heavy 2". The original Top Heavy update or "Page Layout Algorithm" was unrolled back in January 2012. This algorithm penalties to sites that have too much advertising above the fold.
     
    suvendug, Oct 12, 2012 IP
  4. j.ryan

    j.ryan Guest

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    #4
    Google made a huge change in their algorithm and due to this many top ranking sites fall down. That's the Top Heavy Change.
     
    j.ryan, Oct 13, 2012 IP
  5. war_machine

    war_machine Active Member

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    #5
    This algorithm should make penalties to sites that have too much advertising above the fold. Hope Google doesn't forget to give penalties to its own site
     
    war_machine, Oct 14, 2012 IP