What is the variance between SMO and SMM?

Discussion in 'Search Engine Optimization' started by versatilewm, Nov 12, 2012.

  1. #1
    what is the difference between the two?
     
    versatilewm, Nov 12, 2012 IP
  2. altcom

    altcom Peon

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    #2
    SMO - social media optimization, more like refer to onsite. e.g. embed FB plugin and comment to pages.
    SMM - Social media marketing, it is refer to marketing strategic, generally it is more on off site. E.g purchase display ads, offer gift to attract more likes and follower response.
     
    altcom, Nov 13, 2012 IP
  3. msherry

    msherry Peon

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    #3
    Social Media Optimization is a new term. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore.

    SEM stands for Search Engine Marketing. It is the process of gaining traffic from or visibility on search engines. Search engine marketing is overall process of combining the two processes of search engine optimization and pay per click advertising. Search Engine Marketing is great way to market your company’s products or services to online users in a direct and relevant manner.
     
    msherry, Nov 13, 2012 IP
  4. johnrone

    johnrone Member

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    #4
    Social Media Optimization is a strategy that aims to attract or draw visitors to a website by contributing to blogs, forums, etc. and interacting with other users. The purpose here is to establish a reputation online.
    For social media marketing, it basically involves creating content in order to promote a business. It uses social networking sites to produce content that users will share with their social network or circle of friends to expose a brand or product or business and widen the scope of customers.
     
    johnrone, Nov 13, 2012 IP
  5. andersonsjohn

    andersonsjohn Banned

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    #5
    Social media optimization (also known as SMO or social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.
    Social media marketing refers to the process of gaining website traffic or attention through social media sites
     
    andersonsjohn, Nov 13, 2012 IP
  6. unknownpray

    unknownpray Active Member

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    #6
    SMO is same as SEO, it is a term that used to define how to be popular or to get more visitors via today social media such as facebook, twitter, linkedin, pinterest, etc. On the other side, Social Media Marketing is same as PPC or Adwords. It compose ways to market a product or website via paid social media advertising.
     
    unknownpray, Nov 14, 2012 IP
  7. Anastasiya1989

    Anastasiya1989 Greenhorn

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    #7
    The terms SMM and SMO are frequently used together, and some people often confuse these terms. SEO and SMO both are the part of SEM (Search Engine Marketing). Social Media Optimization involves creating the right type of content, building a site that is easy to share on social networks and is friendly to social media users. Social Media Marketing goes a step further in terms of actually promoting the content on these networks and spreading the word about your content.
     
    Anastasiya1989, Nov 26, 2012 IP
  8. titly555

    titly555 Greenhorn

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    #8
    Hi
    Different between SMO and SMM:-
    SMO is the strategy used to drive the traffic to your site from sources other than search engines. Some of the SMO
    techniques include blog commenting, social bookmarking, social networking, video and photo sharing.

    SMM Is an acronym for Social Media Marketing. SMM is a form of Internet Marketing using social network to promote
    business or website using tools such as Twitter, Facebook, YouTube etc.
     
    titly555, Nov 28, 2012 IP
  9. Transcend BPO

    Transcend BPO Peon

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    #9
    Hi Folks,
    According to me these two variance between SMO and SMM-:
    SMO:- Social media optimization is a strategy which helps to drive referral traffic to your site such as when you share something on social networking site.
    SMM:- Social media marketing which is advertising in paid sections within the social media platforms.
     
    Transcend BPO, Nov 28, 2012 IP
  10. chandler.bryson

    chandler.bryson Member

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    #10
    SMM :- Social Media Marketing, it focuses on promoting your business through content creation. It aims less of an engagement strategy and focuses more on driving traffic to your website, generating revenue for site/product.

    [FONT=Courier New, Courier, monospace]SMO:- [/FONT]SMO is about building your brand value. You can do it typically by answering questions on blogs, forums, Twitter, Quora etc and by interacting with your users more. Your aim is to serve as a resource in communities & groups to build your value.
     
    chandler.bryson, Nov 28, 2012 IP
  11. nptifitness

    nptifitness Peon

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    #11
    SMO - social Media Optimization

    SMM- social Media Marketing

    The meaning of both are same.
     
    nptifitness, Nov 28, 2012 IP
  12. war_machine

    war_machine Active Member

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    #12
    he terms of the SMM and SMO are often used together, there is some confusion about the network as the difference. ARC, the position of social media optimization is a term that is becoming more and said, when it was invented in 2006. The term is often used in conjunction with SMM, so we think the two together.
     
    war_machine, Nov 28, 2012 IP