what is the use of website optimizer tool at adwords account?

Discussion in 'Google AdWords' started by hoodaki, Oct 25, 2011.

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  1. #1
    Hi all,
    I am using Google Adwords tool for advertising my product at at google, I have used keyword tool, Traffic estimator and Google Analytics tool, but I don't know how and why use website optimizer at adwords account. if anyone know about it please suggest me.?

    Thanks,
     
    hoodaki, Oct 25, 2011 IP
  2. link-bait

    link-bait Greenhorn

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    #2
    Hi,

    The website optimiser isn't really related to Adwords it is more of an SEO feature.
    You can use it to split test or multivariate test different version of pages on your site to improve the conversion rate.

    Hope this helps!
     
    link-bait, Oct 27, 2011 IP
  3. JerrickYeoh

    JerrickYeoh Active Member

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    #3
    Yes,website optimization usually help you to optimize your landing page,

    if help you to do A/B testing on your landing page,
    you can test for which headline, which text, which images which button do bring you higher traffic , higher click or higher conversion rate.
     
    JerrickYeoh, Oct 31, 2011 IP
  4. lalita63

    lalita63 Peon

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    #4
    interesting Data thanks for your post.
     
    lalita63, Nov 2, 2011 IP