There's quite a couple of benefits - business networking, social interaction, keeping in touch, Socializing with colleagues, recruitment, Sharing of knowledge and information, etc
Social Networking sites like Twitter was used by most of the people and hence it generates more traffic for the links posted there.
Social network sites give you more traffic, you can build a network and get some good contacts. Furthermore you can let your followers know whenever you have a new article, a new site etc.
Social networks sites can also give you huge traffic boosts very quickly which can in term give you site huge exposure, I think the main reason youtube was such a success is down to how they marketed the site very well on myspace in the early days.
I have seen that many people look at the social tools from a marketing perspective. Honestly this is a very wrong apprehension. They are good place to meet others and to communicate with them, not to promote something.
There is no BETTER way to get laser-targeted traffic for free, than Facebook. If you are promoting a weight loss product for example you make a FB page that indirectly attracts overweight individuals trying to lose weight (A page about low-carb diets for example). If you market that page correctly, you will get up to 10,000 members or more within a couple of weeks. Then you are left with 10,000+ overweight people trying to lose weight, that you can send compelling mass messages to about your weight loss product. Priceless.
Facebook runs ENTIRELY on people marketing and promoting their own products. That is Facebook's only revenue model.
yeah actually social network will help u be better interacting with thousands or millions of people all around the world, and those people could be friends, marketing network and so many then...
Social networking is a way for one person to meet up with other people on the Net. Some people use social networking sites for meeting new friends on the Net. Other's use it to find old friends. Sites like MySpace, Xanga, Yahoo 360, Facebook, Friendster, MSN Spaces and Windows Live Space let you find friends both old and new. Go on a tour of these and other social networking sites to find out what they each have to offer and what they can do for you.