What is the "Unique" for Analytics

Discussion in 'Google Analytics' started by Digauss, Nov 11, 2013.

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  1. #1
    I've searched about unique visitors. Some people said just use a cookie, some said use a unique cookie for every visitors, some other said store IP adress at database etc.

    I want to know what does Analytics calculates unique visitors? Which variables will make a visitor "unique"?

    MAC adress? Cookie? Unique cookie? IP adress? Combination of them? Can anybody explain?
     
    Digauss, Nov 11, 2013 IP
  2. NadaBolt

    NadaBolt Active Member

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    #2
    First of all,

    The "unique visitor" metric does not meant to say that the number of "unique people" that visited a site. Probably, this definition is confusing for you, it is better to say Google Analytic considers "unique visitors" as a count of unique cookie values in browser.

    In short, Frequency & Recency report looks at sessions rather than unique visitors

    Please refer below link for more details.

    support.google[.]com/analytics/answer/1032796?hl=en
     
    NadaBolt, Nov 12, 2013 IP
  3. varindia

    varindia Member

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    #3
    Yes, this is true. It's counting unique cookies in sessions.
    But some websites are counting ratings from unique IPs, those are not taking 2nd click from that same IP address.
     
    varindia, Nov 12, 2013 IP
  4. Digauss

    Digauss Peon

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    #4
    Nope, I didn't think as unique people. But the link you gave me helped a lot. Thanks for your help and have a nice day
     
    Digauss, Nov 12, 2013 IP
  5. Digauss

    Digauss Peon

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    #5
    So you gave me information about Analytics and other websites. Thanks a lot to you too. Have a nice day
     
    Digauss, Nov 12, 2013 IP
  6. MayurKawale

    MayurKawale Well-Known Member

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    #6
    is there is any time limit for counting the "Unique Visitors". Suppose I have visited twice same site from same IP within 30 min , so my question is, am I unique visitor ????
     
    MayurKawale, Nov 12, 2013 IP
  7. NadaBolt

    NadaBolt Active Member

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    #7
    What I say is your browser will store cookies so when you come back after 30 mins, you will not be considered a unique visitor. But if you visit from another browser or visit again after clearing cookies than it will be considered as increased number of visit but will not reflect directly into "unique visitors". It will be a small factor of that final "unique visitor" calculation formula.

    Please check out below link for detailed explanation about how GA do calculations for "unique visitor".

    support[.]google[.]com/analytics/answer/2731565?hl=en
     
    NadaBolt, Nov 13, 2013 IP
  8. Ehteshamshaikh

    Ehteshamshaikh Active Member

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    #8
    No you are not counted as unique visitor unless the site admin has not customised the visit duration. We can customise the duration in GA but by default Google is considering 30 min time bracket.
    To know better check this link from Google
    https://support.google.com/analytics/answer/1006253?hl=en
     
    Ehteshamshaikh, Nov 18, 2013 IP