What is the typical conversion rate?

Discussion in 'ClickBank' started by itliberty, Aug 26, 2008.

  1. #1
    I know all niches are a bit different, but I am sending 30-60 referrals a day to clickbank niches and have had 1-2 sales over a 2 month period.

    Now again, I know niches are different, but shouldn't something convert? These are high gravity ebooks/memberships.

    The bad thing is is that you are depending on their sales page to close the sale, you did all of the work to get them there.

    Any suggestions to give a try?
     
    itliberty, Aug 26, 2008 IP
  2. activebiz

    activebiz Banned

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    #2
    Just depends on the product you are promoting really on what I know itliberty.

    I have seen users saying their promoted product converts at a rate of 1:10 but also 1:60 just depends.
     
    activebiz, Aug 26, 2008 IP
  3. slixeh

    slixeh Active Member

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    #3
    Pick pockets imo
     
    slixeh, Aug 26, 2008 IP
  4. BGirl

    BGirl Peon

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    #4
    There are so many variables that it's too hard to really say what the problem could be. For example, I promoted a niche with a few articles and landing pages over a year ago. I made my first sale with that product last month. In other niches, everything is pretty much on autopilot.

    You have to really check out the merchant's sales page. Are there pop-ups, opt-ins, etc? You could be losing potential customers there. Look at the sales page through a potential customer's eyes. If you have to, join a relevant forum community, post the link and try to get feedback on the product sales page. You'd have to do this covertly in a non-spammy, not-trying-to-sale-too-hard way, of course, but it could give you some valuable information. If all else fails, and you still want to promote the product, create your own sales page for it.

    Is everyone promoting the same product as you? That's the potential trap with these popular items. I primarily use free methods of product promotion, so I like to start promoting products before too much competition comes along.

    You'll find your way. Experiment with different approaches and business models. After all, the learning curve is life-long.

    Toodles!
     
    BGirl, Aug 27, 2008 IP
  5. mill123

    mill123 Active Member

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    #5
    on one account in the last 30 days ive promoted 28 products (didnt realise it was that many! haha) 1,208 for hops 8 sales

    :/

    not too crash hot is it!

    to be more accurate tho. these are the 8 sales:
    hops - sales
    161 - 3
    17 - 1
    42 - 1
    308 - 1
    208 - 1
    54 - 1

    mostly direct linking to the sales pages. a fer landing page experiments here and there tho. generally ive not found any terribly good converters. competition is really high
     
    mill123, Aug 27, 2008 IP
  6. mikey1090

    mikey1090 Moderator Staff

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    #6
    With a landing page well written you should see less than 50 hops per sale for decent products.
     
    mikey1090, Aug 27, 2008 IP
  7. jaiburn

    jaiburn Peon

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    #7
    I like to think i can make a sale for at least every 200 hops (this is a really bad conversion, but I like to base things on the worst assumption).

    So if you are sending 60 people per day, you should at least be making 1 sale every 3 days. I'd try a different product so you have something to compare this campaign to.
     
    jaiburn, Aug 27, 2008 IP
  8. itliberty

    itliberty Peon

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    #8
    thanks for all of the feedback. the hops are not for the same product but scattered over about 5.

    mill123, when you say direct linking to the sales page...do you mean pitch page or the actual buy page?
     
    itliberty, Aug 27, 2008 IP
  9. Supper

    Supper Peon

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    #9
    No one can answer this. There is just too many variables.

    The sellability of the sales page.
    The sellability of your landing page.
    How targeted is the traffic?
    Is it a market that is willing to whip out the credit card?
    etc.
     
    Supper, Aug 27, 2008 IP
  10. mill123

    mill123 Active Member

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    #10
    adwords > sales page.

    make sure you are tracking your keywords. there are a few good programs around that can do it for you. although if you dont have 100's of keywords it is easy to do it yourself.

    you really have to pick some good products tho. it all comes down to how well the sales pages are written in the end.
     
    mill123, Aug 27, 2008 IP
  11. itliberty

    itliberty Peon

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    #11
    I pulled some stats from two of my sites, both are saturated niches I know, but between "dog training" and "tattoo designs" I have sent 879 hops this month with no sales! This is scattered over about 15 different products in those two niches.
     
    itliberty, Aug 28, 2008 IP
  12. karabas

    karabas Well-Known Member

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    #12
    This is as sensless question as how fast is the Internet in general.

    Depends on the traffic and the product.
    Some products would never convert as well as some traffic.

    For some products I've seen 1:2 (not on ClickBank though). And before you ask - this product is not available anymore - so it doesn't matter what is it.
    That's another extreme. Anything in between is also possible.
     
    karabas, Aug 28, 2008 IP
  13. itliberty

    itliberty Peon

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    #13
    Well thanks for your rant. I have mentioned the niches, and you can assume the higher gravity products within those niches, so how senseless?

    I am not asking on all of clickbank, just what others have seen. Many of the products have high conversion rates (or did when they were new). I have just found it strange that I am having 0 conversions once sending traffic there. I am not forcing any traffic.
     
    itliberty, Sep 1, 2008 IP
  14. Supper

    Supper Peon

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    #14
    High gravity doesn't mean you're going to get a lot of sales. The highest gravity product I've promoted (fatloss4idiots) won't convert at all. Yet I get sales out the ass for gravity between 5 - 20 products.

    Edit: You do realize gravity is proportional to the amount of affiliates promoting, rather than the quality of selling, right?

    It's something we can't answer. You have to give us everything or we can't help you. We don't know how you presell. We don't know the quality of your traffic. We don't know a lot of things. Gravity isn't enough to judge.
     
    Supper, Sep 1, 2008 IP
  15. Ripped

    Ripped Well-Known Member

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    #15
    The others covered it pretty well, I'm just gonna summarize some key points I can think of

    Product You're selling - whether is a converting product is crucial
    Landing Page - How good your landing page is also matters
    Targeted Traffic - This is maybe the most crucial keypoint, targeted traffic is a must, I'm not suprised if people don't get sales with 10000 hops if the traffic is untargeted. The more targeted the traffic, the better, so quality not quantity.

    Example of links you may put, let's assume you're promoting fat loss for idiots
    these are the searching keywords that might be used:

    Untargeted traffic - pushing you affiliate link in unrelated blog comments

    Fairly Targeted Traffic - 'Weight loss' search term in Google , your adwords ad is 'Fat loss 4 Idiots, learn how to lose weight fast and easy here' . The user doesn't know that you have to pay for it, so he might not be willing to shell out money, only looking for some free info.

    Highly Targeted Traffic-
    Search terms:
    'Fat Loss 4 Idiots'
    'Fat Loss 4 Idiots Review'
    'Buy Fat Loss 4 Idiots' <- Most Targeted Probably

    The highly targeted traffic is likely to convert much better than the other ones. It is also important to target the right countries and demographics.
     
    Ripped, Sep 1, 2008 IP
  16. UltimateFreebies

    UltimateFreebies Peon

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    #16
    I agree with Ripped...

    What I think this boils down to is the traffic you're targeting. If these are proven products, you might not be sending the right traffic to them.

    It also might have to do with your keyword research, as well as your methods for generating the traffic. Is this free traffic (web 2.0, articles, social bookmarketing, etc.) or paid traffic (adwords)?

    Also, one thing I will say is don't worry about "how much competition" is in a niche. You have to think about it to a certain extent, but here's a good example:

    Today, I picked a product in Clickbank that had a high gravity (in the 200's) in a competitive niche. I did some thorough keyword research, popped up a Squidoo Lens, and in just 10 views and 2 hoplinks, I've already made a sale. This took me less than an hour to do, and I knew NOTHING about the niche previously.

    So that goes to show you that it's all about targeted traffic and your keyword research. Obviously, the product has to be good to sell (but with a proven product, you already know it does). And make sure you test, test, and test some more. It just takes patience, persistence, and hard work. Nothing comes easy.
     
    UltimateFreebies, Sep 1, 2008 IP
  17. itliberty

    itliberty Peon

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    #17
    Thanks all. All of the traffic is organic Google (and other search engines). I am receiving about 500-1000 pageviews per day and sending 20-30 people to various products on clickbank. I am really doing no presell.

    I do add a page tonight to try and presell one product to see if that converts any.

    Thanks for the help. I am taking the advice and putting it into practice. Your breath (typing) is not lost!
     
    itliberty, Sep 1, 2008 IP