What is the typical conversion rate?

Discussion in 'Affiliate Programs' started by directoryfire, May 23, 2007.

  1. #1
    I would like to know what is considered the typical conversion rate for a lead. Also, I would like to know what is a typical conversion rate for getting a sale.

    Thank you.

    The reason I ask is because my affiliate program which pays you for leads, says that they have a great conversion rate and that some of their affiliates generate a 40% conversion rate.

    Please tell me if this is very possible, or if this is only the case for the extremely rare scenario.

    Thank you.
     
    directoryfire, May 23, 2007 IP
  2. frankcow

    frankcow Well-Known Member

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    #2
    It depends on so many different factors, there's no such thing as a typical conversion rate
     
    frankcow, May 23, 2007 IP
  3. directoryfire

    directoryfire Peon

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    #3
    I hope someone else has a more precise answer. I understand that conversion rate certainly varies but there must be a general rule about what is typical.
     
    directoryfire, May 23, 2007 IP
  4. forumrating

    forumrating Notable Member

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    #4
    you will have to test the program to know the exact conversion rates related to the product or service you are selling, there are always variations due to several factors, competitors and more.
     
    forumrating, May 23, 2007 IP
  5. ShadyStudent

    ShadyStudent Peon

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    #5
    The question you asked is similar to "How long is a piece of string?". :)

    You can't be given a definite answer since there are many other factors that are involved, like the previous poster suggested, it depends on the number of hits, clicks, the affiliate programme your with....etc
     
    ShadyStudent, May 24, 2007 IP
  6. josh_coffman

    josh_coffman Peon

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    #6
    Yep, some products are 1:150!

    40% conversion rate for LEADS is possible.
     
    josh_coffman, May 24, 2007 IP
  7. john269

    john269 Notable Member

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    #7
    It depends on so many factors that you can't really say. It depends on where you promote the product, what type of traffic you have, the quality of the merchants site, the quality of your site, etc.
     
    john269, May 25, 2007 IP