What is the top mistake you see businesses making when it comes to local search strategy for multipl

The lack of local content on the site is by far the biggest mistake. As you look at sites with more and more locations, you tend to see less and less good local content. Unfortunately, after the Pigeon update last summer, on-site content is more important than ever before.

Businesses absolutely need to figure out how to add more unique, useful local content to their location pages and websites in general. There’s no substitute and no workaround…it’s the reality of the new local landscape.