In SEO life cycle we include the research and trends of our business related to search engine optimization like evaluation, services, integration and conclusion. In evaluation we mention:- Business SEO goals (KPI) target groups/regions and trends & habbits. seo tools and services in integration we mention:- seo integration services integraion set up seo services websites seo quality assurance test in services we have to mention:- seo monitoring seo managed services and support seo analytic reporting And in conclusion we mention:- Business conclusion seo trend and metric report.
some may disagreed, and some wont, but the life cycle depends on which search engine you more likely to rank for. every search engine is different.