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what is the SEO and SEM Difference

Discussion in 'Search Engine Optimization' started by kajal.pillai22, Nov 7, 2011.

  1. #1
    Ever wonder what is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)? I guess most people who got involved in either one side or both did think about this question before. Both of them are equally important to search engine users and marketers as well as having a number of differences and similarities.

    Basically, they require a strong understanding or knowledge of their purposes and functionality. To practice search engine optimization effectively, you simply have to know how the search engines work and all its fundamentals. Search engine marketing, on the other hand is more to paid online advertising and marketing strategies.

    They only look complex on the outside, but on the truth side, they are easy to learn. Just use the best of your knowledge into more practice and gain success. They are different by the method used but with one similar purpose, which is to get more traffic to your website or blog. So what actually do SEO and SEM give us?

    SEO uses some methods where a website or particular page from a site is optimized to rank well in the search engines result. They can either be optimized on-page or off-page, but both the techniques will give you the organic result or free traffic from other sites or search engines. Visitors will come to your site without needing you to place an advertisement.

    On the other hand, SEM marketing techniques are a practice of online advertising. Ads will need to be placed in the right spot with the right keywords, all around this big online network and of course, with a fee. The good thing is that if you’re running a PPC campaign, only real browser clicks will be taken into account and this helps the advertisers to have the right amount of real visitors with the right amount of price.

    These days, online marketing need the best of both SEO and SEM practices, especially if you are to build a website that runs an online business. Local professionals can be easily found and hired through the internet using search engines. For example, if you’re living in San Diego, you can search for experts in your local area by keying in "search engine optimization in San Diego" and a number of relevant results will be shown. If you’re not ready to hire, you can choose to learn by yourself and improve your sites’ ranking on your own to draw more visitors.
     
    kajal.pillai22, Nov 7, 2011 IP
  2. tadsam12

    tadsam12 Peon

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    #2
    very quality information thanks for sharing its here.
     
    tadsam12, Nov 8, 2011 IP
  3. leonidasblaze

    leonidasblaze Peon

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    #3
    Seo is the act of optimizating the html and other content of your website for relevant Targeted key phrases in order to attent higher naturals listing then competing website.Sem is broader then seo.It include seo and other area to improve a site visibility in search engine result pages.Sem as a more expensive and quality possibly more targeted while the purpose of seo is to obtain better search listing.
     
    leonidasblaze, Nov 8, 2011 IP
  4. indianseocompany

    indianseocompany Peon

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    #4
    Nice one. Thanks for sharing. Keep up the good work.
     
    indianseocompany, Nov 8, 2011 IP
  5. JasonBrown

    JasonBrown Peon

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    #5
    SEM stands for "search engine marketing". SEM is the method of utilizing a search engine advertising program to get ads for your website included in the SERP for key phrases in the sponsored listings area.
    SEO is the process of improving the visibility of a website in search engines result page. SEO technique helps you get traffic from search engines.

    SEO Companies
     
    JasonBrown, Nov 8, 2011 IP
  6. christajoe

    christajoe Member

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    #6
    Search Engine Marketing or SEM is a way to promote a website by the using various strategies that includes Link building, Pay per click Advertisements, internet branding, promoting on social networking sites like Facebook, twitter and combination of various other search engine related activities.

    Search Engine Optimization is a technique by which you can rank your web pages at higher positions in major search engines listings like Google, Yahoo and Bing for certain keywords. Offpage and Onpage SEO techniques are used to optimize a website for search engine listing.
     
    christajoe, Nov 8, 2011 IP
  7. dailyposters

    dailyposters Banned

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    #7
    Sem=seo+ppc
     
    dailyposters, Nov 9, 2011 IP
  8. MrLinkBuilder

    MrLinkBuilder Peon

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    #8
    I think SEM depends how much money you want to spend while SEO (onpage and offpage) it's not necessary to spend money at all as you can do it for free. The advantage of SEM can get you traffic immediately if you have a brand new site. If compared to a new site relying on entirely on SEO alone can take some time before you get a decent traffic.
     
    MrLinkBuilder, Nov 9, 2011 IP