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what is the role of google updates (panda and penguin) in seo

Discussion in 'Search Engine Optimization' started by princeprince, Feb 10, 2017.

  1. #1
    how much effects of google updates in seo
     
    princeprince, Feb 10, 2017 IP
  2. Ankurgupta87

    Ankurgupta87 Greenhorn

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    #2
    Huge Impact if your website is dependent on Google. Updates in panda and penguin means changes in Google ranking algo, which may impact a site.
     
    Ankurgupta87, Feb 12, 2017 IP
  3. KarenByerly

    KarenByerly Greenhorn

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    #3
    Search algo update effect 100% on your website if you want to go with organic ranking. But it has nothing to do with PPC or any paid campaign.
     
    KarenByerly, Feb 21, 2017 IP
  4. Jon vaughn

    Jon vaughn Greenhorn

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    #4
    Google Panda Update

    Google Panda Update is basically a search filter introduced in Feb 2011 and is meant to stop sites with inferior quality content from working their way into Google's top search results.

    Panda update is done to lessen rankings for inferior quality sites- that are of low value, copy content from other websites and are not very beneficial. Simultaneously, it will offer better rankings for high quality sites- sites with original content and information like in-depth reports, research, comprehensive analysis and so on.

    Panda has a site wide penalty, which means if most of your pages have thin content, your entire site will be penalized. Panda was meant to prevent scrappers from outranking the original author's content.

    How will it affect your SEO?

    Publishing content simply for traffic is not a good idea. Google made this update as maintain contents just to attract more visitors from search engines to visit their site. You should be careful about the things you publish. Be sure that it is unique, original and beneficial to people. Don't suck-up search engines with articles like other people. Get the best keywords according to your business nature.


    Google Penguin Update

    Penguin is a vital algorithm change for web-spam. The change will lessen rankings for sites that they feel are violating the quality guidelines of Google. Google is strictly against Black Hat techniques like keyword stuffing and states that it can land a website into trouble, but less apparent techniques can also make Penguin flag your site.

    Website owners should check their Google webmaster accounts for any messages From Google warning about your spam activity in the past and a possible penalty. Google says that Penguin has affected 3% of queries. Some other vital aspects of the Penguin are:

    1. Keyword stuffing in internal or outbound links
    2. Inferior quality article marketing and blog spam
    3. Over-utilisation of precise domains
    4. Aggressive exact-match anchor text
     
    Jon vaughn, Feb 27, 2017 IP
  5. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #5
    qwikad.com, Feb 27, 2017 IP