Many of you may ask the question which method generates more revenue - buying media on a blind or transparent basis? The following blog written by Gil Klein, Media Buying Director from Xtend Media tackles this debate in detail. http://blog.xtendmedia.com/?p=1064 Feel free to give us your feedback, what are your experiences?
Yes continuous testing is a must. You must be careful not to blow your budget without getting some results. Also vary your ad copy and try out different media sites as well as target sites to find a combination that gives you consistent good results.