. despite AdWords costs very much, if you put AdSense ads on your site, you make few cents per day then, what is the real Google profits' margin between AdWords revenues and AdSense royalties??? 10% or (as I believe) over 90% ??? .
No-one but Google knows the right answer. We can only guess, and try to interpret their financial statements. In Q3 2010 AdSense generated $2.2 billion in revenues (Q1 figure was $2.09 billion). Their TAC (traffic acquisition costs) were about $1.8b for the quarter, while TAC as percentage of advertising revenues fell to 25.7%. Their operating margin remained unchanged at 35%. While their net profit margin is about 29%. When it comes to AdSesne I would say their operating margin is at least 60% with small players (99% of adsense webmasters), and at least 40% with big players (aol, ask etc...).
No one knows and I doubts there is no specific margins as I believe the rates for each clicks may varied according to the keywords it targeted.
Its official. https://www.google.com/adsense/account-settings Go here and scroll down. Under "Property Information", you have this:
I bet the most come from Adwords displaying on their website (Google.com) and their network over the publisher networks. Google itself got a billion daily searches around the globe. Imagine if only 1% do clicks on those ads so it should be around 10 million clicks estimated. How much those 10 million clicks daily could bring to Google?
Google is saying bullshit they charge advertisers 2$ per click but they "smart price" the publishers for shitty reasons and give them 5 cents per click. How do you think they are able to flood the market with free vouchers ?!? They have to pay the content network clicks too so you can imagine their profit margin , probably overall around 80%. The big sharks make the rules, no news here.
. one possible way for Bing+Yahoo to compete with Google is to offer HALF the Google's prices to advertisers and TWICE the royalties to the sites that host their ads .
Wrong. Google pays the publisher 68% of what the advertiser is charged for the content network. When a site is "smart priced", the advertiser is charged less, which then results in a lower payout to the publisher, but it's still 68%.
1: Log in to your adsense account 2: Go to account settings 3: Scroll down to "Property Information" at the bottom AdSense for Content: ca-pub-yourid 68 % publisher revenue share AdSense for Search: partner-pub-yourid 51 % publisher revenue share I think the percentage is the same for everyone?