Pay-Per-Click is a simple type of paid advertising that most search engines,including some of the better ones, now offer. PPC helps you to actualize the traffic instantly because a new website takes a lot of time to accept a great traffic. PPC can aswell be abused by the artificial clicks but usually altered measures are taken adjoin this abuse.
Maybe these articles will help You http://www.ppc-advertising-guide.com/ppc-advertising-articles.php Â
PPC, Pay per Click, and there is other term for your knowledge is PPV Pay per View, a view is a lot cheaper than a Click, but the important thing here is to check what converts to your favor, I mean if you spend $20 dollars and you receive $40 in average is a good deal (100%), just be carefully, because some campaigns work for some time and later on they don't work any more.