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What is the point in Google Analytics (From Business Perspective)?

Discussion in 'Google' started by kieranrobo, Jul 10, 2011.

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  1. #1
    Why did Google make things like Google Analytics if it makes them no profit whatsoever? There has been a hell of a lot of work been put into it, yet it appears they make no profit from it!

    What is the point in Google Analytics from a business perspective?
     
    kieranrobo, Jul 10, 2011 IP
  2. Bohra

    Bohra Prominent Member

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    #2
    i think it was a tool made for adwords users to track the traffic they get from the ads in a better way.. and moreover google can monitor the traffic of sites which use analytics and probably they might be using that for search listing too i am not sure just guessing
     
    Bohra, Jul 10, 2011 IP
  3. edge83

    edge83 Active Member

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    #3
    It definitely helps them to target and make the most money for themselves with their adsense program. As you said, they wouldn't invest this much for any other reason :)
     
    edge83, Jul 10, 2011 IP
  4. bogs

    bogs Active Member

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    #4
    you don't really know what exactly the use of it.. if google have more interesting and helpful stuff the more visitor they can get and the more possible advertiser they can have.. and that's how the money rolls..
     
    bogs, Jul 11, 2011 IP
  5. saqib889

    saqib889 Peon

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    #5
    Its best is it will tell you how to move further after tracking
     
    saqib889, Jul 11, 2011 IP
  6. Grimm

    Grimm Peon

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    #6
    As you have said, it only appears that they don't make any money out of it but that's just a big guess.
     
    Grimm, Jul 12, 2011 IP
  7. Hysteresis

    Hysteresis Greenhorn

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    #7
    Think of all the sites out there using analytics. Google is getting a wealth of information from people just giving them a huge amount of tracking information. I'm sure that's worth a lot to them, especially their Adsense program.
     
    Hysteresis, Jul 12, 2011 IP
  8. PromoDirect

    PromoDirect Member

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    #8
    They are far more smarter than you think they are. No one provides it for Free but Google... they are aiming for higher goals... there are many other services where they make money from... the know where to charge and where not to.
     
    PromoDirect, Jul 12, 2011 IP
  9. Image Online

    Image Online Greenhorn

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    #9
    Google analytics is the best tool which gives complete information on websites traffic.
     
    Image Online, Jul 14, 2011 IP
  10. aktive8

    aktive8 Peon

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    #10
    it make to track the traffic of the keywords and also for adwords
     
    aktive8, Jul 14, 2011 IP
  11. nikunjt

    nikunjt Peon

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    #11
    If you are asking Google is not profiting from google analytics then why they are invested in so much money in such service?

    The answer is simple most of website owners are used to Google analytics services, so in anytime in distance future Google will make this service a paid service and start making profit from it.

    Google has done something similar with Google Apps, initially they were providing more than 2000+ email add free then that reduce to 50 and now just to 10 so if you were using Google Apps before and want to use it once again than you pay for extra users.
     
    nikunjt, Jul 14, 2011 IP
  12. digitalwebman06

    digitalwebman06 Active Member

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    #12
    its simple. its for the branding. why people provide free service after buying products? it is only for maintaining the brand name. that is like, "you have to analyze your site? why find other sites? we have the solution." so you will never ever go other sites for any problem :)
     
    digitalwebman06, Jul 15, 2011 IP