What is the perfect methodology to write an Ad in google adwords?

Discussion in 'Copywriting' started by vlm, May 26, 2009.

  1. #1
    Any one suggest me the better way to write the google ADS(adwords). To make it clear... M not asking the rules of Writing an Ad... I am asking how to write? creative part?? For Example : can some one write a google ad(adwords) for "REMOTE TECHNICAL SUPPORT". I guess i made it clear now.
     
    vlm, May 26, 2009 IP
  2. marketjunction

    marketjunction Well-Known Member

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    #2
    Two words: hire someone.

    We all have our limitations. The key to success is knowing what they are and bringing in others to fill those roles.
     
    marketjunction, May 26, 2009 IP
  3. cd928

    cd928 Peon

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    #3
    Which is why LeBron James isn't going to be able to carry the whole Cavs team alone. ;)

    Anyhoo, yeah. And besides, it saves you a lot of time and headache by hiring somebody who knows how to do what you cannot do.

     
    cd928, May 27, 2009 IP
  4. Searchnology.com

    Searchnology.com Peon

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    #4
    Here's a general structure for Adwords ads.

    1. Headline: Make it action oriented. ie. "Get a Free Quote" instead of just "Free quotes now"

    2. Body1: Top 2 benefits of product/service.

    3. Body2: Offer and Call to action "Click to get your Free...Now"

    4. DisplayURL: Try using CAPs to start each word of domain. Also, try to insert the state or category as a directory. i.e. www.YourDmain.com/repair

    I hope that helps.
     
    Searchnology.com, Jun 3, 2009 IP
  5. billystl

    billystl Member

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    #5
    I agree with Searchnology, and here are my personal modifications to that approach:

    - Put something attention grabbing in Headline - a question, or common keywords from a tightly constructed ad group - e.g., "Proven Remote Support" or "Remote Support Nightmares?"
    - Capitalize first letter of every word in the ad
    - I like "Guaranteed" in the ad, if it applies. I also like "Instant Download" or something like "Start In The Next 7 Minutes" - again, if applicable
    - Save the call to action for Body 2
    - ALWAYS be running 2 ads for split testing - rotating them evenly, not optimized - use splittester.com to check for statistical significance in split tests

    Just my $0.02
     
    billystl, Jun 5, 2009 IP
  6. rogerrnicholas

    rogerrnicholas Peon

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    #6
    Google AdWords functions on pay-per-click advertising. You need to group the keywords tightly and write your ad according to the keyword you are bidding on.
    If you can target your landing pages to the keywords that you are using in your ad campaign you will be presenting the visitor with much more relevant information.
     
    rogerrnicholas, Jun 23, 2009 IP
  7. vlm

    vlm Member

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    #7
    hey guys thanks for your suggestions !!!
     
    vlm, Jun 29, 2009 IP