Why do you think just about SEO? Go outside the box. Research how to use Facebook, Twitter, Digg. Try some viral marketing campaigns. That might give you enough ideas.
there is no secret to seo, its about constant, natural, work, using as many white hat techniques as possible to build quality links. if I had one buzz phrase of the moment it would be contextual link building.
Why don't you worry about your website first? Make sure it's filled with quality content and the design is nice and simple and easily readable by both humans and bots.