The most important part of SEO is having the website optimized properly for important factors of internal SEO. If a website is not optimized properly internally, then it is much more difficult to get desirable results after posting back links to promote the website to search engine bots, and spiders. Important factors of internal SEO include: A Relevant Title Relevant meta description Meta keywords that are relevant to the title, description, and content on the page It is also important to have a good internal link structure