Short Tail - "SEO" or "SEO Company" Long Tail - "Company Offering good cheap SEO Services" Long tail is basically a search term consisting of a larger number of words, which has far less competition and is alot easier to rank for.
Long tail keywords unify the visitor's need for specific information and they are much more targeted than main keyword topic.
long tail kws are used to rank easily and usually used for the new sites,. Instead of using "cellphone" as a keyword use "Nokia 3300 Cellphone" You are trying to be more specific that the searcher really looking for
What are Long Tail keywords? Long tail keywords are simply multi-phrase search queries which visitors use on search engines to arrive at your website. These longtail keywords are much more targeted than the general or main keyword topic and they literally embody a visitor’s need for specific information. Here is an example. ‘Credit Cards‘ is the general keyword topic and long tail keywords within this niche includes terms such as the following: * credit cards for people with bad credit * list of low interest credit cards * benefits of small business credit cards * good canadian credit cards for students These long tail keywords are actual search queries, therefore optimizing your site and creating content to match these search queries will allow you to attract visitors who search for information via these and similar search terms.