1. 1 page checkout & mini cart/ Even guest checkout. 2. Cross selling and upselling for successful marketing 3. adequate search filter 4. customers reward tool like coupons, certificates, reward points, etc. 5. SEO friendly shopping cart (seo friendly URLs, meta tagging, RSS feeds, xml sitemap, etc.) .....
Below are some of the important factors of e commerce according to me *Responsibility: Make one person responsible for website conversion, give them authority and accountability, plus ideally a financial incentive. *Structure: Implement a structured approach. Conversion rate optimization needs to be a systematic process, not a one off project. *Testing: A/B or MVT is the best way to keep improving your website performance. *Usability Testing: The best way to understand why your customers are doing the things they are doing on your website. *Segmentation: Always use segmentation for actionable insight and targeted communication.Responsibility: Make one person responsible for website conversion, give them authority and accountability, plus ideally a financial incentive. Structure: Implement a structured approach. Conversion rate optimization needs to be a systematic process, not a one off project. Testing: A/B or MVT is the best way to keep improving your website performance. Usability Testing: The best way to understand why your customers are doing the things they are doing on your website. Segmentation: Always use segmentation for actionable insight and targeted communication.
The most popular features offered by the best ecommerce hosting providers are given in the table below.
Pick a niche you are passionate about and can add value in. Keep everything else as simple as you can. Focus on great content, presentation, and ease of use - for you AND the customer.
I dont think customers care that much about your design etc. Some of the crappiest looking sites on the web are the most popular still. Its all about content and competitive pricing on the web. Content to be found, to engage the customer and answer their questions, and then price to get them to buy from you and not the next site. I will often shop on Amazon and then buy on Book Depository because Amazon has all the user reviews and ratings while Book Depository has significantly better pricing and free freight. Amazon was losing a lot of sales - probably why they then bought them... Whole thing about ecommerce is reassuring the customer you are safe to deal with...The better your price the more resistance you overcome...
I think e commerce become popular day by day and if you promote your product on it, then it would be good for your product and business as well. First, it is important to make a good website and they present your product effectively with quality content, where peoples attract towards it.
An creative and user friendly ecommerce website would attract visitors therefore improving the sale of business.
Hi Yes, ecommerce is getting more popular now a days, Starting ecommerce business is easy. But you need to be aware of selecting right software for your ecommerce business. It is the major and foremost thing.
Ya i guess the most important factor of ecommerce is people can get what they need through online.. recent days policy like pay on delivery really works..
If your website's product pages have the same catalog content as the rest of 135 websites, sorry you cannot rank anymore and hence cannot sell a lot. Trust (as Angus stated above) is important and so is findability in search engines. Once you have interesting content, then advertise on a couple of forums in your niche and some blogs to build a traffic stream. Rest will be taken care of, by your site content, if it is original, stay-worthy and interesting. Placing trust seals, shipping and returns policy and users' testimonials helps, a lot.
trust can be achieved by the customer care team + website looking feeling. Having a 24 by 7 live chat on the website helps to make users feel safer knowing that they can contact your company easily if thighs don't go ok with their buying experience. Here is a whitepaper about customer care online that I think it can proof to be useful to decide what channels use to support customers online: http://www.callmanagement.ie/landing/whitepaperecommerce/