What is the important criteria for being publisher?

My applications were declined by some advertisers.
The reasons why declined are very obscure.
They said "not meet our criteria".

I believe that anybody can do apply for it.
It does not cost the advertisers at all.
Why do they reject?
They are not going to lose anything.

A rookie publisher has no sales history and
The website the ad will be put can be anything,
not specific one. But they say your website has low traffic something like
that. I can put the ad on the famouse site too.

can anybody answer my question?--why do they reject?

 

Some advertisers just don't want to bother with low traffic or crappy designed sites. Build a quality site and its traffic before you worry about the advertising.

 

Thanks a lot for your answer.
But we can advertise it thru email too
or news letter, then I wonder how they will say?

 

If you were going to put the ads on your famous site then you should have applied using that site.

 

What network are you referring to? Commission Junctions advertisers specifically reject and deny publishers. It's not just based on content but theme, geographic location, relevance, traffic and many other considerations. It usually helps to contact the programs affiliate manager or am to find out the exact reason or criteria.