What is the Google Formula?

Discussion in 'General Marketing' started by stefffff, May 3, 2007.

  1. #1
    Does anyone knows what formula uses google to determine what kind of ads to place on my site? I am talking about adsense... I know that the ads are in close relation to keywords and general content.. but.. how can i target only one kind of ads.. for example my site is a music based one.. and so i need to have only music related ads on my site.. any ideas? my keywords are music related and so is the content.. but i still get ads that have nothing to do with my site.. ! thanks in advance
     
    stefffff, May 3, 2007 IP
  2. 8everything

    8everything Peon

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    #2
    8everything, May 3, 2007 IP
  3. Allen

    Allen Peon

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    #3
    Just a few I know for sure:
    - webpage URL (example as above)
    - H1 - H6 tags
    - kewyords in content:
    --- nearest to the ads (much appreciated)
    --- some from header/footer,
    --- random, just sometimes
    - % of keywords in the whole text, preffered lower than 5%
    - Meta tags (Title for sure)

    Probably XX more :)
     
    Allen, May 3, 2007 IP
  4. CraigslistGuy

    CraigslistGuy Banned

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    #4
    There are so many factors that affect which ads are displayed. The least known are

    How advertisers rate your site
    Advertiser competition for your keywords
    Your keyword density
    Smart pricing
    Geographic filters applied by Advertisers
     
    CraigslistGuy, May 3, 2007 IP
  5. Stax_Daniel

    Stax_Daniel Guest

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    #5
    if you follow all these little hints, and some ads are still showing that you don't want...you can use the competitive ad filter too, to block the ads you don't want.
     
    Stax_Daniel, May 3, 2007 IP
  6. politician

    politician Peon

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    #6
    https://www.google.com/adsense/support/bin/answer.py?answer=23168&ctx=sibling

    What is section targeting and how do I implement it?


    Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.

    To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

    The HTML tags to emphasize a page section take the following format:

    <!-- google_ad_section_start -->

    <!-- google_ad_section_end -->


    You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:

    <!-- google_ad_section_start(weight=ignore) -->


    With these tags added to your HTML code, your final code may look like the following:

    <html><head><title>Section targeting</title></head>
    <body>
    <!-- google_ad_section_start -->


    This is the text of your web page. Most of your content resides here.

    <!-- google_ad_section_end -->
    </body>
    </html>

    You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

    In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.
     
    politician, May 3, 2007 IP